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VIZ Media Europe highlights YO-KAI WATCH at Brand Licensing Europe & MIPCOM Featured

Monday, 19 September 2016 08:36
The breaking records franchise is launching in 85+ countries in Europe & Africa, with 100+ licensees on board!

Paris-based VIZ Media Europe, the leader in Japanese Entertainment content in Europe, is thrilled to showcase YO-KAI WATCH at Brand Licensing Europe & MIPCOM. The most expected 360° franchise from Japan has successfully launched in 85+ countries and confirms expectations.
The TV series is broadcasted in leading kids networks with amazing results. Master toy Hasbro released an entertaining and innovative toy line based on collectible medals, compatibles with the full brand ecosystem: the Yo-kai Watch, the digital app “Yo-kai Land” and the already top-selling Nintendo 3DS video game. The reception from retailers is impressive as all key accounts are supporting the brand with great activations.
The property is set to become a star license for Christmas and a playground craze in 2017.
100+ leading licensees are already on board, and VIZ Media Europe is in negotiation with key potential partners. “We are happy about the strong partnerships we have already closed in Europe. We believe our licensees will deliver quality and fun products in line with the brand’s DNA. We are also very much talking to major promotional partners, as the brand gives endless opportunities.” says Aâdil Tayouga, Licensing & Retail Manager at VIZ Media Europe.
To maintain the craze and sustain the YO-KAI WATCH brand, strong new contents will be launched in 2017, with a second season of the TV show (50 episodes), new video games from Nintendo, a new toy line from Hasbro, a digital app, one movie and more Yo-kai…
Come and meet us at Brand Licensing Europe - Booth # A25 – and at MIPCOM – Booth # P-1.F61!