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News

VIZ Media Europe Named Licensing Agent For Saban’s Power Rangers in France Featured

Friday, 17 November 2017 00:00
The leader in Japanese Entertainment in Europe and Saban Brands partner to expand iconic Power Rangers franchise in France.

VIZ MEDIA EUROPE
, the leader in Japanese Entertainment content in Europe, is thrilled to announce their appointment as the Licensing & Merchandising agent in France for the iconic, 25-year franchise, Saban’s Power Rangers
 
Created by Haim Saban and launched in 1993, Mighty Morphin Power Rangers quickly became a pop culture phenomenon. Today, Power Rangers is one of the longest running kids live-action series in television history. The series, currently airing on Gulli in France is in its 24th season with ‘Power Rangers Ninja Steel,’ and follows the adventures of a group of ordinary teens who morph into superheroes and save the world from evil. 
 
In 2018, the global franchise will celebrate its 25th anniversary with never before seen content, promotional partnerships, events and more. The anniversary year will also feature new, must-have collector items for fans of all ages.
 
“We are very excited to represent Power Rangers in France,” said Pascal J. Bonnet, Executive Director Animation Films/TV Sales & Licensing. “Power Rangers is an impressive, evergreen property and, as the franchise gears up for its 25th anniversary milestone, we look forward to supporting a strong licensing program in France”.
 
VIZ Media Europe will take advantage of their unique 360° licensing strategy expertise to continue to extend Power Rangers’ incredible community of fans, supported by retail and marketing.
 
Saban’s Power Rangers has consistently been a top kids action brand and there are more than 50 partners in the EMEA region with many, many more globally.
 
“Saban’s Power Rangers is an iconic property that resonates with fans of all ages around the world,” said, Leila Ouledcheikl, SVP, distribution and consumer products, EMEA at Saban Brands. “For this incredible fanbase and with the brand’s strong presence in France, we look forward to partnering with Viz Media Europe to continue to expand offerings in the region.”
 

About VIZ Media Europe
Headquartered in Paris, France, VIZ Media Europe (VME) specializes in managing the development, marketing and distribution throughout Europe, Middle East and Africa of Japanese animated entertainment and graphic novels (manga). Owned by three of Japan's largest creators, publishers and licensors of manga and animation, Shueisha Inc., Shogakukan Inc., and Shogakukan-Shueisha Productions, Co., Ltd., VME handles the comprehensive distribution, licensing and promotion of some of the most popular Japanese manga and animation properties for consumers of all ages. VME administers an integrated product line including graphic novels, consumer products, DVD and music. Current VME animated properties include: BLUE EXORCIST, BLEACH, DEATH NOTE, DORAEMON, MY HERO ACADEMIA, ONE PUNCH MAN, TENKAI KNIGHTS, VICTORY KICKOFF!!
 
About Saban’s Power Rangers
Saban’s Power Rangers franchise is the brainchild of Haim Saban, creator and producer of the original, “Mighty Morphin Power Rangers” hit series that launched in 1993. Following its introduction, “Power Rangers” quickly became the most-watched television program in the United States and remains one of the top-rated and longest running kids live-action series in television history. The series follows the adventures of a group of ordinary teens who morph into superheroes and save the world from evil. It is seen in more than 150 markets, translated into numerous languages and a favorite on many key international children’s programming blocks around the world. The feature film with Lionsgate premiered worldwide in March 2017 and the franchise will celebrate its 25th anniversary year in 2018. For more information, visit www.powerrangers.com.
 
About Saban Brands
Formed in 2010 as an affiliate of Saban Capital Group, Saban Brands (SB) was established to acquire and develop a world-class portfolio of properties and capitalize on the company’s experience, track record and capabilities in growing and monetizing consumer brands through content, media and marketing. SB applies a global omni-channel management approach to enhancing and extending its brands in markets worldwide and to consumers of all ages. The company provides full-service management, marketing, promotion and strategic business development for its intellectual properties including comprehensive strategies unique to each brand, trademark and copyright management and enforcement, creative design, retail development, direct-to-consumer initiatives and specialized property extensions. SB is led by a superior management team with decades of experience in media, content creation, branding, licensing, marketing, digital and finance. SB's portfolio of properties currently includes Power Rangers, Paul Frank, Vortexx, Zui.com, The Playforge, Julius Jr., Digimon Fusion and Popples. For more information, visit www.sabanbrands.com.